Stop guessing why you win and lose bids. Get win-loss intelligence.
BidEcho is the neutral third party that surveys your prospects right after a bid is won or lost — a respectful one-tap survey, sent on your behalf but never under your brand, with a funded thank-you reward for completing it. You learn why you really won, and why you really lost.
Every win is a lesson. Every loss is a lesson. Either way, you stop guessing.
Review platforms only ask the customers you already won. As a neutral third party, BidEcho asks the ones you lost too — and funds a small thank-you reward so people take the time to answer honestly. That's win-loss intelligence: the only feedback that actually explains how you win and lose bids.
Wins generate reviews. Losses generate intelligence. Nothing is wasted.
Capture public reviews from wins, resolve issues mid-job, and gain honest, independent intelligence from every won and lost bid.
Every customer lives in one of three states.
BidEcho meets them where they are — and turns every interaction into something you can use.
The job is done.
Turn satisfied clients into public proof. A short, well-timed review request goes out when the job is fresh — one-tap path to your Google review form, configure to sound like you, not us.
The job is active.
Catch small issues before they go public. Mid-job pulse surfaces concerns clients won't mention in person — while you can still resolve them.
They went with someone else.
This is where most tools stop. BidEcho starts. An independent survey — run by us, not you — with a funded reward for completing it gets the candid reason they chose a competitor.
The most valuable feedback you'll ever get comes from the customers you lost.
And it's the feedback you're least likely to ever hear. Lost prospects don't owe you a reason — so they don't give one. Meanwhile the same problem keeps costing you the next job.
Ghosted quotes
The proposal you were sure would close just… doesn't. No reply. No reason.
Silent losses
You don't know if it was price, response time, or a referral from a competitor.
Pattern blindness
Each lost job feels like a one-off. The recurring reason hides in plain sight.
Wrong fixes
You optimize the parts of the funnel you can see — not the part that's actually leaking.
Add a job. BidEcho handles the rest.
No integration to install, no CRM to migrate. You add a customer in 30 seconds; BidEcho takes it from there.
Add a job
Enter the customer's name, email or phone, and whether the job was won, active, or lost. Takes 30 seconds.
BidEcho sends the right message
Won jobs get a review request. Active jobs get a mid-job check-in. Lost (and optionally won) bids get an independent win-loss survey from BidEcho with a funded reward for completing it.
Customers respond honestly
The message is human, not automated-feeling. Customers reply. You find out what's actually happening in your business.
You see everything in one place
Dashboard shows your review pipeline, active check-ins, and a growing record of why you're winning — or losing — jobs.
A 4-step survey your prospects actually finish.
When a bid is lost (or won), BidEcho sends a one-tap survey from us — a neutral third party, never under your brand — with a funded thank-you reward for completing it. The independence is what gets candid answers.
- 1 · Intro & reward offer"Help us understand your decision." The funded thank-you reward for finishing the survey is named up front — it's tied to completing, never to what they say.
- 2 · Pick a reason"What factored into your decision?" One-tap options: Price, Went another direction, Timing wasn't right, Other.
- 3 · Optional detailsAn open text box for context — only after they've already committed to the reason. Response quality jumps because the friction is gone.
- 4 · Thank-you & rewardBidEcho delivers the funded reward (a gift card) for completing the survey. The firm sees the response without the respondent's name or contact attached.
Don't just guess why you lost. Get the real reason.
The win-loss survey is run by BidEcho as a neutral third party on every lost bid (and optional wins). Because the survey isn't coming from you, prospects answer candidly — and BidEcho sends them a funded gift card for completing it. The firm sees the answers without contact info attached.
- Fund your own reward. A $10, $15, or $25 gift card — whatever you choose — delivered by BidEcho for finishing the survey, never tied to the answer.
- Independence, not your brand. The survey runs under BidEcho; respondents know it's a neutral third party.
- Names stay private. BidEcho doesn't share the respondent's name or contact with the firm — you see the response, not who said it.
- Build a record over time. Every completed survey adds to your structured win-loss intelligence: reasons, factor rankings, themes.
Three things sit in every bid that almost no small firm captures.
The reason we built the independent win-loss survey, in three parts. Each one does different work.
The loss reasons
Why the prospect chose a competitor, in their words, not your guess. Patterns surface across enough responses that you can actually fix something.
The win reasons
On the bids you won, the same independent survey reveals what actually closed the deal — the strengths worth doubling down on.
The patterns over time
As responses accumulate, factor rankings and price-vs-value signals turn one-off answers into a clear picture of why you win and lose.
Every won job becomes proof. Every lost job becomes insight. Nothing is wasted.
Catch problems mid-project — before they turn into bad reviews.
A small concern your client doesn't voice at week two becomes a 1-star review at week six. For longer engagements — forensic structural evaluations, residential engineering investigations, permitting work, multi-day or multi-visit inspections — a quiet pulse check during the work surfaces issues the client wouldn't bring up in person. By the time the report is delivered, the small misunderstanding is already resolved.
- One-tap private rating. "How's the project going?" Short, respectful, easy to ignore if everything's fine.
- Negative signals escalate. Anything below a 4 alerts you in real time. You hear about issues while you can still fix them.
- Built for multi-visit work. Forensic investigations, residential engineering with drawings or permitting, multi-property inspections — anything where you're on a project for days or weeks, not a single appointment.
- Quiet by default. No-reply isn't a signal. Customers reply when they have something to say.
Collect Google reviews at exactly the right moment.
When a job closes successfully, BidEcho sends a short, human-feeling request. Text and email, timed to land while the experience is fresh. One tap takes your customer straight to your Google review form. Customizable text reads like you wrote it, not a marketing platform.
- Triggered when the job is marked done. SMS + email at the moment the customer is most relieved and most likely to leave a five-star review.
- Direct to Google.One tap from the SMS or email straight to your Google review form — no extra screens, no friction, no detours that drop response rates.
- Custom message templates. Edit the request copy per stage so it reads like you, not us.
- Built for Google. The platform that moves the needle for service businesses; we lead with it.
Show off your reviews on your site — automatically.
The reviews BidEcho collects sync to an embeddable widget you can drop on your website in one line of code. New reviews appear without you doing anything.
- 1 · Pick a widget layoutGrid, carousel, hero quote, or list. All responsive, all theme-able with your brand colors.
- 2 · Paste one line of codeWorks anywhere you can paste a snippet — Squarespace, WordPress, Wix, Webflow, plain HTML.
- 3 · Reviews update automaticallyBidEcho keeps the widget in sync with your Google profile. New reviews appear on your site as they come in.
Make every survey yours. Edit on the left. Live preview on the right.
Headlines, buttons, message text, timing, reward amounts — change anything you want. The preview shows exactly what your customer will see before you send a single message.
- Per-stage templates. Customize the review request and the mid-job check-in independently — each has its own voice and timing. The win-loss survey always runs under BidEcho, with the funded reward amount you set.
- Live preview. See the exact message that goes out as you edit. No deploy step, no "save and test" loop.
- Brand-locked. Logo, colors, and message tone applied across every customer touchpoint — SMS, email, survey landing pages, thank-you screens.
- Reset to defaults. Don't want to write your own copy? Use the BidEcho defaults — we've already drafted respectful, on-brand messages that work for most service businesses.
Everything else most platforms charge extra for.
No paywalls, no upsells. Branding, alerts, and a shareable review link — included in the $30/mo tier.
Looks like you, not us.
Logo, colors, and message templates per workflow stage. Every customer-facing message reads like it came from your business.
Alerts that fit your day.
Choose what you're alerted on, when, and how. Negative mid-job responses can ping you in real time; the rest rolls up to a weekly digest.
One repeatable review URL.
Drop it in your own emails, invoices, or email signature. One repeatable URL with the same direct Google review path — and every tap is tracked alongside your automated requests, so you can see what's actually generating reviews.
Crawlspaces, site visits, and lost bids — been there.
Why this exists
We're Christy and Josh Runnion, co-owners of IECertify — a family-owned California licensed Professional Engineering firm. Most of our work is FHA/HUD foundation certifications for manufactured homes across California and Oregon (quote-driven, escrow-timed, four engineers per job). We also do forensic structural evaluations and residential engineering locally around Sacramento — longer, multi-visit investigations into cracks, settlement, framing, water damage, and permitting work for homeowners, realtors, and insurance adjusters.
We started building BidEcho for a pragmatic reason: the review software we were paying for at IECertify cost more than the math justified at our size. We figured we could build it better and cheaper for our own use.
Then we got more ambitious. There's a real opportunity sitting in every bid that almost no small firm captures — honest, independent feedback on why a prospect chose us or a competitor. The catch is that people won't level with the firm that just bid the job, so the survey has to come from a neutral third party. We also need mid-job check-ins ourselves on the longer forensic projects, where a small concern that goes unspoken at week two becomes a 1-star review at week six.
IECertify is BidEcho's first customer. We use it on foundation certs and forensic engagements every month. That overlap is on purpose, and we'd rather you know than guess.
Josh Runnion, PE (CA + OR, licensed since 2006) · Co-owner, IECertify
Every won and lost bid becomes a data point.
One view tracks the full picture: how many surveys went out, how many were completed, and what win and loss reasons keep showing up.
- Open rate and completion rate per survey campaign
- Auto-categorized win and loss reasons (price, timing, communication, fit)
- Factor rankings, price-vs-value, and NPS across responses
- Pattern detection across responses as the data grows
We're not a review platform. We're a win-loss intelligence platform.
Review tools only ask the customers you already won. BidEcho was built around the opposite question too: why didn't they pick you?
A win-loss intelligence platform, built by a working engineering firm.
BidEcho runs an independent win-loss survey for small service businesses. As a neutral third party, we ask prospects why they chose a firm — or a competitor — and turn the answers into structured intelligence. Built and operated by IECertify, a California licensed Professional Engineering firm, and used inside IECertify every week for continuing improvement.
Real customer data. Real founders. Real product.
Every figure in your dashboard is a real response — independent win-loss survey replies from your prospects, ratings from mid-job check-ins, public reviews from completed work. The founders, Christy and Josh Runnion, sign their work with their names and license numbers (PE C70282, CA + OR).
Field pros who win and lose work on conversations.
If your business runs on estimates, proposals, and quick replies — the gap between "won" and "ghosted" is where BidEcho lives.
The stuff people actually ask before they sign up.
If you have a question we don't cover here, email support@bidecho.app — you'll usually hear back the same day.
Do you integrate with ISN, Spectora, Jobber, HouseCall Pro, or ServiceTitan?
Why we actually recommend starting manually: blindly automated systems survey every dead lead, which can annoy local clients. Spending 30 seconds to selectively trigger the win-loss survey ensures you only gather intelligence from the high-value bids you actually cared about. Need to backfill a week's worth at once? CSV upload takes under a minute. Direct integrations are on the way — see Coming next below.
Will my prospects actually respond to a "why did you go with someone else" survey?
More than you'd expect, for two reasons. First, the survey comes from BidEcho as a neutral third party — not from you — so people answer candidly in a way they never would to the firm that just bid the job. Second, there's a funded thank-you reward for completing the survey. Without a reward, response rates to win-loss surveys are typically in the single digits; with one, we're seeing meaningfully higher completion. The reward is for finishing the survey, never for a particular answer.
Is this going to feel spammy or robotic to my clients?
No. Every message is written to sound like it came from you, not a marketing platform — short, human, no pushy language, no five-star emoji. Message templates are fully editable.
Why does your first customer share an owner with you?
Because we built BidEcho for our own firm first. IECertify (iecertify.com) is co-owned by Christy and Josh Runnion. BidEcho was built for IECertify's use; once it worked, we opened it to other small service firms. We'd rather you know than guess.
What review platforms do you support?
Google to start — the platform that moves the needle for service businesses. Reviews collected sync to an embeddable widget you can drop on your own website. Yelp and Facebook routing are on the way — see Coming next below.
Can I cancel anytime?
Yes. No annual contract, no cancellation fee, no overage billing. Cancel from your account settings; if you cancel mid-month, your account stays active until the end of the billing period you've already paid for. Plus a 30-day money-back guarantee for any new customer.
Who owns my data?
You do. Your client list, your campaign history, your win-loss responses and review feedback — all of it. Export anytime. If you close your account, we provide a full export and then delete your data.
One price. Everything included.
No tiers, no per-seat fees, no overage billing. Cancel anytime. One bid you understand well enough to win covers a year and a half of the tool.
- Won — automated Google review requests, text + email, timed to land while the job is still fresh
- In Progress — mid-job check-ins that catch issues before they go public
- Lost — an independent win-loss survey by BidEcho with a funded reward for completing it
- Unlimited customers and jobs — up to 300 Feedback Requests per month
- Text + email delivery (no per-message fees, no overage billing)
- Win-loss intelligence dashboard with auto-categorized reasons
- Embeddable Google reviews widget for your website
- Shareable review link — one URL for emails, invoices, signatures
- Full customization — logo, colors, message templates per stage
- Notification controls — real-time alerts and weekly digests
- CSV contact import for bulk-loading existing jobs
- Up to 2 users
- 30-day money-back guarantee
$300 / year · saves 2 months
Pay annually, get 12 months for the price of 10. Effective rate: $25/mo.
$21 / month · 30% off
Are you a member of a national home inspection association? Contact support with your active credentials to unlock 30% off your monthly plan.
Yelp and Facebook review routing · direct integrations with ISN, Spectora, Jobber, HouseCall Pro, and ServiceTitan.
Every bid has a reason. Start finding out what it is.
Set up BidEcho in five minutes and start capturing the real reason behind every win and loss — gathered independently, so the answers are honest.